For the qualifying period 1 January to 31 December 2017, advertisers who spend a minimum of S$150,000 nett on Mediacorp television channels are eligible to submit their television commercials for the Favourite TV Ad. Advertisers who spend a minimum of S$50,000 nett on Mediacorp radio stations and S$30,000 nett on Mediacorp Digital Network for the same qualifying period are eligible to submit their ads for the Favourite Radio Ad and Favourite Digital Campaign respectively.
There is no minimum ad spend required to submit entries for Best Transmedia Campaign, however the campaign must include use of at least two Mediacorp platforms (Television channels, radio stations or digital) to be eligible. The campaign must also have ran on Mediacorp platforms between 1 January to 31 December 2017.
Entries submitted for Best Transmedia Campaign will automatically qualify for Best of Show, while entries for Favourite TV Ad, Favourite Radio Ad and Favourite Digital Campaign will automatically qualify for Best Homegrown Commercial and Best of Show.
The top 5 Television ads, Radio ads and Digital campaigns will be shortlisted by a panel of esteemed judges from Singapore’s top creative agencies and/or marketing community. The same panel will determine the winners for Best Transmedia Campaign, Best Homegrown Commercial and Best of Show.
Public will vote the winners for Favourite TV Ad, Favourite Radio Ad and Favourite Digital campaign between 15 June – 15 July 2018.